The Most Famous Influencers’ Beauty Brands
The Influencers-founded companies that are taking the world by storm.
With 320 million followers, Kylie Jenner is the most-followed female Instagram user in the world! Her beauty brand, Kylie Cosmetics, is owned by Coty now. Her makeup brand, Kylie Cosmetics, has 25.5 million followers on IG. The brand was created on Kylie’s values: clean, vegan, gluten-free, cruelty-free, paraben free.
The beauty brand, Item Beauty, co-founded by social media personality Addison Rae, is now sold at Sephora. The launch comes as the cruelty- and vegan-friendly product line celebrates its first anniversary. Made with dermatologist-tested formulas and science-backed ingredients, Item Beauty products serve effortless, clean beauty that empowers authentic self-expression with a healthy dose of self-love.
Coastal Citizen is a sustainable line of skin care staples for the “skinamalist” created by social media sensation Eva Gutowski. Coastal Citizen creates multifunctional, naturally scientific, healing formulas for all skin goals, combining clinical ingredients and natural botanicals that are 100% vegan, cruelty-free and effective. Designed under Eva’s skin philosophy of “heal, don’t attack,” the products nourish the skin while working hard to unclog pores, smooth texture, even complexion, and hydrate.
Model, influencer, and entrepreneur Iskra Lawrence have created a new body care brand called Saltair. The skincare-inspired brand is designed for daily use. Lawrence is the founder of the Self-Funding Planner, a tool she created to help people invest in themselves. She is a brand ambassador for both the National Eating Disorders Association (NEDA) and L’Oréal for The Prince’s Trust. She was listed on Forbes Europe’s 30 Under 30 in 2019 and on BBC World’s 100 Most Influential Women list in 2016.
In 2013, Huda Beauty was launched by famous beauty blogger Huda Kattan. And now, it is one of the world’s fastest-growing beauty brands. “As a brand, we are fun yet sophisticated and always innovating! Any time we create a new product, we raise the bar and make sure that whatever we are creating will fill a gap in the industry. We want every product to serve a purpose; if there isn’t a need for something or there is already an amazing product available, then we won’t create a new one. I’m not motivated by money, so the bottom line doesn’t matter to me. It is about giving people the power to express who they want to be, no matter who they are or where they are from. Beauty is not about how much you spend, but how confident you feel, so that will always be the ultimate goal for us.”
YouTube superstar Nikkie de Jager, known as Nikkie Tutorials, founded her brand Nimya which declares the guide: “We live in a world full of labels, but with Nimya, you get to create your own. We help to strengthen the one label that matters the most: you.” Being part of the Beauty Industry for over 14 years, Nikkie has continued her quest to find the greatest products.
Supermodel Miranda Kerr launched KORA Organics on the principle of making a difference in people’s skin and their confidence in a healthy way back in 2009 in her home country of Australia. In 2017, she launched in the U.S with Sephora, and now her products are stocked globally across 30 countries. “Our mission is to inspire people to be the healthiest versions of themselves inside and out.” – the brand’s site declares.
Pat McGrath Labs
Dame Pat McGrath is the world’s most influential and in-demand makeup artist. For over 25 years, McGrath’s creative vision has made her a tour de force whose legendary and creative power has transformed both beauty and fashion on a global scale. Whether she’s working her magic on celebrities or supermodels backstage at fashion week, everyone knows it when Mothership has sprinkled her magic dust. This world-famous MUA – who has just been turned into her own Barbie doll – created her own beauty brand back in 2015, and it has gone from strength to strength. She has also launched several ground-breaking international collaborations, including unprecedented product collaborations with Prada, Valentino, Versace, Comme des Garçons, Chrome Hearts, New York’s Metropolitan Museum of Art, Star Wars, and the first-ever beauty collaboration with Supreme New York, which sold out in a record 8.2 seconds in September 2020.
Glossier founder Emily Weiss is the founder and CEO of Glossier and the popular blog Into the Gloss. “When I started Into The Gloss, I wanted to make beauty as much of an element of personal style as fashion. As I interviewed hundreds of women, I became more and more aware of how flawed the traditional beauty paradigm is. It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t be using on your face.” – Emily Weiss. The line includes skincare, makeup, body care, and fragrance, all painstakingly perfected to be worthy of your bathroom shelf.
Bare By Vogue
Vogue Williams is a presenter, DJ, and fitness fanatic from Ireland whose broadcast work has ranged from presenting documentaries to hosting studio shows to appearing in her own reality show. And Vogue has developed The Bare by Vogue as she was always searching for the perfect sunless tan, so she formulated her formula to give the ultimate tanning experience.