Top Fashion Influencers with Own Clothing Brands

Being leading fashion influencers and partnering with many brands, these top influencers went deeper into the fashion industry by creating their own clothing lines.

Chiara Ferragni, an Italian blogger, businesswoman, and designer, launched her fashion label, the Chiara Ferragni Collection, in 2013, first as a shoe line. Then it expanded into a wider offering: clothing, accessories, swimwear, makeup, childrenswear, and jewelry, often embellished with the brand’s signature eye logo. Starting in 2017, Ferragni’s brand increased its global distribution by opening up a series of flagship stores in Milan, Paris, Shanghai, and Hong Kong.

he site describes the brand philosophy: “Chiara Ferragni is the brand of sharing, happiness, positive values, and good vibes, both in the real and digital universe. Chiara Ferragni women are international, dynamic, cool, modern, and strong.”

Alex Rivière followed her passion for the fashion industry she launched Alex Rivière Studio, a resort wear line based on sustainable luxury beachwear. Her keen eye for detail and obsessive, meticulous pursuit for perfection have led to a new way of sustainable luxury resort wear where sustainability meets fashion and function.

“Thinking about the woman, the mother, and the girl. More even than it is important to respond to the versatility and simplicity that busy, modern women need from their wardrobes,”- the brand concept says.

Manufactured in Costa Brava, Spain, supporting local manufacturers and continuous research for materials and production processes that save water consumption, energy, and emissions.

Aimee Song, a blogger who turned fashion designer, started her Song of Style blog back in 2008 and has since parlayed it into a platform — a website, YouTube channel, a spot for Song on Forbes’ 30 Under 30 List in 2016, and two books, the first of which, “Capture Your Style” made it to The New York Times bestseller list. Song debuted her clothing brand, Song of Style, in 2019, which she created in partnership with women’s clothing retailer Revolve.

“The Song of Style girl is understated yet elevated. She’s not consumed by trends but instead focuses on timeless pieces. She is energetic, arty, bold, and colorful…just like founder Aimee Song.” says the brand’s description on Revolve’s site.

Arielle Charnas created her blog, Something Navy, as a style blog in 2009 and developed it into a clothing line by 2020.

Something Navy is “a celebration of personal style, thoughtfully designed for real women who want to add something elevated, something aspirational, and something classic to their everyday lives,” including women’s apparel, childrenswear, swimwear, accessories, and home decor. The clothing line also has a series of boutique retail stores in New York City and California.

Raven Tracy, a model, and influencer with more than 2 million followers on Instagram, launched her namesake clothing brand Body by Raven Tracy in 2018 as an ode to body positivity.

Tracy, as a curvy model, has worked with many brands, and she has parlayed these personal experiences into a platform, complete with a clothing line, focused on positivity in all forms.

The brand, which has been worn by Kylie Jenner, JT from hip-hop rap duo City Girls and Lori Harvey, offers size-inclusive (with sizes XS to 4XL) swimwear and loungewear. Body’s most recent capsule drop, called Goddess Swim, features hand-painted artwork (digitized and printed onto the final garment) of the female body on bikinis and tankinis. The brand’s goal is “to continue celebrating our community and building our platform to become the leading destination for all things relating to you, starting with body positivity.”

Rumi Neely, once a blogger for the site Fashion Toast (which she started in 2008), debuted her own apparel line, Are You Am I, in 2014. The clothing line’s first drop was done in collaboration with fashion retailer Revolve as a pop-up holiday shop in Los Angeles and is now sold from its own site. Are You Am I consists of airy, dainty pieces that reflect California native Neely’s everyday style, including lace appliqué dresses, open-back crop tops with puffed sleeves, and minimalist gold hoops.

Are You Am I ethos, the brand notes: “We release pieces that exist outside of trends and stand-alone, as opposed to collections, so that we can bring an array of ideas to life in only a few weeks. We value slow fashion over mass-production so that each quality piece is worthy of the investment and loved forever.”

New Yorker Danielle Bernstein launched her blog WeWoreWhat in 2010, aimed to showcase daily NYC fashion, but has since developed it into a multifaceted brand of the same name. Her 2020 autobiography “This Is Not a Fashion Story” is a New York Times bestseller. She made the Forbes’ 30 Under 30 List in 2017 at just 24 years old and launched her clothing line WeWoreWhat in March 2020, offering the pieces exclusively through Macy’s until late 2020.